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Inside Adidas' Billion-Dollar Digital Transformation | BoF
Adidas: “We over-invested in digital advertising!” – Analyx
Why have Adidas over-invested on digital advertising? DSMMCM1920 – RS DIGITAL COMMUNICATIONS
Adidas Investor Day: New Growth Strategy to Boost Sales Through 2025 – Footwear News
We over-invested in digital advertising: Adidas Case Study – Marketing in a Digital World
Nike and Adidas are in a digital arms race — Quartz
Adidas to spend the bulk of increased marketing spend on digital
Adidas: We over-invested in digital advertising
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Adidas to Invest More than $1.2 Billion into Digital Transformation
Adidas to continue "heavy" investment in digital - Just Style
Big bet on digital technology helps Adidas stay fit amid pandemic | S&P Global Market Intelligence
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How Adidas brought transparency to its digital ad buying - Digiday
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Adidas is racing ahead into the digital future | Roland Berger
Adidas re-focus on marketing EFFECTIVENESS, not efficiency - brandgym
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Adidas: We over-invested in digital advertising
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How Adidas' Push Into Dynamic Digital Creative Helped Soften Blow Of Poor Sales | The Drum
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Adidas to pump EUR1bn into digital under new growth strategy - Just Style
Adidas: We over-invested in digital advertising
Adidas details 'digital newsroom' strategy for brands
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what